Majored in Graphic Design, originally from Buenos Aires, I currently work in Auckland, New Zealand, as a Senior Product Designer in leading telco Spark.
My achievements in the AI and Engineering tribe have included:
Enhanced Conversion Rates: Successfully improved conversion rates through personalized experiments in customer shopping experiences.
Boosted User Engagement: Increased user engagement on internal Generative AI solutions by leading user research, designing seamless experiences, and co-developing adoption strategies with the team.
Training Initiatives: Conducted monthly training sessions for the entire tribe, focusing on user research methodologies, Figma capabilities, and design thinking principles.
Cross-Squad Support: Provided ongoing support to various squads within the tribe, guiding them toward user-centric solutions, sourcing necessary resources, and collaborating with tribe leadership to promote design thinking across the organization.
With +6 years of experience in Experience Design, and more as a Designer, I excel in high quality prototyping, user research and testing, and design thinking methodologies.